Marketing for Veterinary Drugs

Marketing means conducting and expanding the market in order to recognition and supplement of the potential
& current requirements of the consumption market. Marketing activities are the market research, identifying
market needs, the time of entering to the market due to needs, determining acceptable price to receive
goods, products & services on time respectively.
The main task of marketing management is to identify and giving precise definition of the costumer needs to plan
and implement marketing strategy and programs, aimed to meet the customer needs. Regarding that; it is essential
to access the information of costumers, competitors and other factors in the market.
Any marketing unit consists of different parts as follows:
–    Market research part
–    Market advertising part
–    Scientific part
Any marketing research includes 6 significant steps as follows:
1. Brief Research
2. Proposal Research
3. Practical Plan
4. Data Collection
5. Preparation Data
6. Research Report 

Aburaihan pharmaceutical company following its own strategies exploits environmental and local marketing structure which is responsible for collecting data through interior market, while the other stages like research and analysis of interior market are subject to be done by local experts in the own company.

Idealistic negotiation in marketing:
Our medical representative know as Aburaihan representative , oblige to communicate and maintain the connection , and they are known as out organizational agent of Aburaihan. Therefore,it is necessary for them to learn and perform negotiation. One of the significant ways of communication is being master in negotiating .
The most fundamental duty of representative is presenting products integrally and effectively. Almost, whole discussion is preface to this area.

Representative knowledge:

1- General information:
Medical representative face to the various current information exchanging: due to their present/ future costumer connections; so it is preferable to access important news and events as well as general information by newspapers or public websites which can gain their attractions. Having these information, through negotiating is very useful and worthy. All of us tend to share our interests and like those who have more similarities with us. Suppose, your future client interested in reading novels, in this situations, if you had read novels per months or literary pages of newspapers, you would be successful.

Here it is essential to consider 2 points:

–    Be careful, Huge amount of information does not lead to be talkative.
–    It is not necessary to be expert in every subjects and area in order to have particular content of general information, pay attention to the interest of yours.

2- Relative information:

A part of data related to visitor’s profession. Part of psychology, management, economics, accounting, sociology, marketing and statistics that have non-analytical aspect, can help medical representative in the way of progress.

3- A medical representative can gain information about their positions participating in some specialized training cources or throughout self-study. Having this information is vital in their vocations.

Name                                                                Mobile                   Email                      Province
Dr Majid Mohammadrahimi 09132305987  Isfahan
Dr Majid Mohammadrahimi 09132305987  Chahar Mahal & Bakhtiari
Dr Bita Lotfollahzade 09013015559  Ardebil
 Dr Bita Lotfollahzade 09013015559  East Azarbaijan
 Dr Bita Lotfollahzade 09013015559  West Azarbaijan
Dr.Payam Poustchi 09177124504 Boshehr
Dr.Payam Poustchi 09177124504 Fars
Dr.Ghiaseddin Alaee 09359123169 Gilan
Dr.Ghiaseddin Alaee 09359123169 Mazandaran
Dr.Behzad Moallemipor 09122530630 Markazi
Dr.Behzad Moallemipor 09122530630 Qom
Dr.Tayebeh.Fakheri 09188378937 kermanshah
Dr.Tayebeh.Fakheri 09188378937 kordestan
Dr.Tayebeh.Fakheri 09188378937  Ilam
Dr. Reza shahrokhabadi  09133916931  kerman
Dr. Reza shahrokhabadi  09133916931  yazd
Dr.Saeed Masoumian  09155232351  khorasanrazavi
Dr.Saeed Masoumian  09155232351  khorasanshomali
Dr.Saeed Masoumian  09155232351  khorasanjonobi
Dr.Mohammad Nikoosiar Jahromi  09171900135  kohkiloyeh boyerahmad
Dr.Mohammad Nikoosiar Jahromi  09171900135  khozestan